How it all began...


In 2001 I faced one of the darkest times of my life.  On the heels of a terrible time of illness, came loss of a job, divorce, loss of my home and tangible treasures in my possession.  It was then that family and friends welcomed me with open arms, wrapped me up in an invisible blanket of love and reminded me of the true "treasures" in my life.  Because of the hope and encouragement given to me, I promised to "pay forward" and deposit intangible treasures into the lives of others hurting, alone or in need.  I started an online "encouragement community" that spread like wildfire.  People began to pay forward encouragement and to reach out to others in need. 


As time rolled on, I realized that there was so much more I wanted to do.  I had a heart especially for women who had suffered some of the same losses and pains that I had.  Some of them had not been so blessed.  I had family and friends, but many of these women and their children found themselves isolated under the protection and care of shelters and safe houses.  They were like "lost treasures" with nothing of their own to remind them of their worth - tangible or intangible.  I knew that I had to do something to give them hope and restore their dignity and worth.  I wrote a book  telling "my story" and vowed someday and somehow to put it in their hands as encouragement and a tool of hope.  Still, I remembered how I felt when others would offer "words."  Words do encourage, motivate and lift the spirit, but sometimes words are not enough.  When people began to pour into my life with small acts of kindness - paying for a trip to the hair salon so I could get a needed trim, buying me groceries or the medications I needed for my health issues, helping me in my job search, sending my son to summer camp when I didn't have the funds etc., slowly but surely, I was reminded that I was a person of value and a woman to be loved and treasured!  I wasn't a lost treasure, but a buried one that those who loved me took the time to dig deep to find again!


Those experiences birthed this dream to share the treasures in my life and my family with others.  From the Rich family to your family, we offer signature creations that we have designed from the heart.  Through your support in purchasing these treasures, we have made a commitment to use proceeds, products and resources to bless others with treasures that are immeasurable.  10% of each purchase goes into the "Blessings For Belles"  Foundation to help these beautiful women and their children and remind them what a treasure they are!    I hope that each time you enjoy your "Southern Rich's" creation that you are reminded of your treasures and the treasures you are depositing into the lives of others.


Thank you from the bottom of my heart!


With Gratitude,

Starla Rich